Ready, Set, Complete.

2024 OMNICHANNEL CAMPAIGN

Metrie needed a compelling way to communicate the time- and cost-saving benefits of their refinished millwork to builders. Our goal was to refine their messaging and develop creative sales and marketing tools that would increase builder engagement and drive adoption in the market.

With the concept Ready, Set, Complete, we emphasized the efficiency and reliability of Metrie Complete, positioning it as the smart choice for builders looking to streamline their workflow without sacrificing quality. To bring this idea to life, we developed Crumpled Pete, a tape-ball mascot representing wasted materials and inefficiency—something builders could leave behind by choosing Metrie Complete.

I contributed to this campaign by designing a series of direct mailers, print and digital ads, a sales video, and a PowerPoint presentation, ensuring a cohesive and impactful brand presence across multiple touchpoints.

Campaign Creative Team

Art Direction & Design | Kelly Gilbert

Mascot Development | Ida Osterman

Creative Director | Heather Dumford

Copywriting | Rachel Baker

Agency | Wray Ward


Direct Mail Series

A set of two custom-designed direct mail pieces and a mailer box featuring moulding samples and touch-up accessories. Each mailer is sealed with blue painter’s tape, which, when peeled back, reveals a hidden savings message—reinforcing the ease and efficiency of Metrie Complete.

Full-page Print + Digital Ads


PowerPoint Design

Refreshed the PowerPoint presentation to align with Metrie’s updated brand aesthetic for a polished presentation to channel partners.

Previous
Previous

Clopay

Next
Next

UNC Kenan-Flagler