Ready, Set, Complete.
2024 OMNICHANNEL CAMPAIGN
Metrie needed a compelling way to communicate the time- and cost-saving benefits of their refinished millwork to builders. Our goal was to refine their messaging and develop creative sales and marketing tools that would increase builder engagement and drive adoption in the market.
With the concept Ready, Set, Complete, we emphasized the efficiency and reliability of Metrie Complete, positioning it as the smart choice for builders looking to streamline their workflow without sacrificing quality. To bring this idea to life, we developed Crumpled Pete, a tape-ball mascot representing wasted materials and inefficiency—something builders could leave behind by choosing Metrie Complete.
I contributed to this campaign by designing a series of direct mailers, print and digital ads, a sales video, and a PowerPoint presentation, ensuring a cohesive and impactful brand presence across multiple touchpoints.
Campaign Creative Team
Art Direction & Design | Kelly Gilbert
Mascot Development | Ida Osterman
Creative Director | Heather Dumford
Copywriting | Rachel Baker
Agency | Wray Ward
Direct Mail Series
A set of two custom-designed direct mail pieces and a mailer box featuring moulding samples and touch-up accessories. Each mailer is sealed with blue painter’s tape, which, when peeled back, reveals a hidden savings message—reinforcing the ease and efficiency of Metrie Complete.
Full-page Print + Digital Ads
PowerPoint Design
Refreshed the PowerPoint presentation to align with Metrie’s updated brand aesthetic for a polished presentation to channel partners.
